Wednesday, April 15, 2009

Baxter International Inc. continuing partnership with the World Federation of Hemophilia

DEERFIELD, Ill.--(EON: Enhanced Online News)--In recognition of the 20th anniversary of World Hemophilia Day, Baxter International Inc., in its continuing partnership with the World Federation of Hemophilia, today announced the availability of the “Together, We Care” video podcast (available at www.wfh.org/whd) to help raise awareness of the vital role of comprehensive care in hemophilia management and to call attention to disparities in care around the world. While research shows that comprehensive care reduces risk of death among hemophilia patients by 40 percent, tragically, only about 25 percent of all people living with hemophilia receive adequate treatment.1,2

“Baxter is proud to contribute resources such as the ‘Together, We Care’ video podcast to encourage a global dialogue around these issues with the goal of improving the standard of care for all people living with hemophilia.”

“Hemophilia is serious, and can be life-threatening, but with a comprehensive care management approach, including treatment and care from a team of healthcare professionals, people with hemophilia can live longer, healthier lives,” said Mark Skinner, president, World Federation of Hemophilia. “We are grateful to Baxter for its support of the ‘Together, We Care’ video podcast, an important educational tool to help ensure that all patients with a bleeding disorder, regardless of where they live in the world, have access to proper management, care and treatment.”

The video podcast provides a forum for the World Federation of Hemophilia’s National Member Organizations, Baxter employees and community members worldwide to help advocate for local care of people living with hemophilia. It spotlights the importance of comprehensive care teams in improving these individuals’ lives through the perspectives of the patient, physician, nurse coordinator and advocacy group representative. The video podcast also builds on Baxter’s long-standing commitment to initiatives aimed at improving access for bleeding disorder patients.

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